2004-04-17 20:36:59 2004-04-17 20:37:39 Marysz Not your prewar Oldsmobile Ads for the 1948 “Futuramic” Oldsmobile that stress its “modern, postwar design.” The car features the “hydromatic drive,” i.e., an automatic transmission. The emphasis on the car’s “postwar design” shows Americans' desire to put the Depression and World War II behind them. The film has shots of new homes—the veterans had a little money in their pockets and were buying newly built homes in the suburbs, courtesy of the G.I. Bill. The “hydromatic” drive must have seemed magical—the film even has a cameraman perch on the back of a convertible filming a woman driving, so we can see that she keeps both hands on the wheel. America was the Futuramic place to be. 4 OldsMinu1948 11825 2003-05-20 18:13:27 2003-05-20 18:13:27 Wilford B. Wolf FUTURAMIC! These four short films for the 1948 Oldsmobile are nothing particularly unusual. However, this set is noteworthy primarily because this car is one of the first US production cars to feature an automatic transmission. Otherwise, it is filled with silly marketing speech, and some great shots of the 1948 Olds. 3 OldsMinu1948 2319 2003-09-18 23:31:56 2003-09-18 23:31:56 Archiveman what is futuramic I was just wonder what is futuramic. I mean we dont say that any more do we? Im 16 and i have know clue what that means. 2 OldsMinu1948 6287 2004-03-14 20:33:19 2004-03-14 20:33:19 trafalgar Futuriffic! Even back then, marketing departments were inventing new words...today we're over-run by them. This one was pretty prescient, though, considering the next decade's obsession with Futurism in everything. The ads are fairly convincing, and you've got to admit, this car has everything. And what a breakthrough automatic must have been! So-so ads, great looking car. 3 OldsMinu1948 10437 2003-12-02 19:24:49 2003-12-02 19:24:49 Spuzz Get in the back! It's interesting how many new features that we take for granted were being introduced in this car. Automatic clutch, automatic windows and adjustable seats. And dig the styling of the back seat! 4 OldsMinu1948 7804 The Olds Minute Movies were effective for their time. In a short time, the commercial showed the advantages of the car, using slick terms and comparisons. Good for their time 5 jafran 2005-09-15 18:44:19 2005-09-15 18:44:19 6 3.50